A Message from a Dear Friend World CEO of Saffron Brand Consultant, the agency which designed Turkish Brand, Jacob Benbunan e-mailed to the President of Turkish Exporters Assembly Mehmet Büyükekşi on the night of coup attempt. The message begins with
Benbunan's admiration and respect to Turkish nation's great courage and says:
Dear Mehmet Bey; Just two words or respect and admiration to the great and brave people of Turkey. Power cannot be taken by force and what the Turkish people did yesterday was admirable. The world must discover the potential that brave people like Turkey's have. With warmest regards.